Tag: LEXUS

The official date of birth of the new brand (which did not have a name at that time), focused on the production of luxury cars, is August 1983.

At a secret meeting of Toyota Corporation’s Board of Directors, its head Eiji Toyoda announced his decision that the corporation should create its own representative car, and it will be better than the products of leading automakers in everything.

That decision wasn’t spontaneous at all. In the early 1980s, the luxury car market, especially the North American market, was growing slowly but steadily, and Toyota, which had good sales in the U.S., could not stay away.

According to the results of numerous marketing researches TMC management decided to create a new brand.

There were two opinions on the brand name in the corporation’s management: some believed that a new name was necessary to avoid association with the Toyota brand, which produces generally inexpensive models; others were sure that the new car should be sold only under the name of Toyota, both to increase the brand’s reputation and to attract customers to lower models of the company.

However, studies and surveys of Americans showed that the first party’s assumptions were correct: in the U.S., the name “Toyota”, as it turned out, was more associated not with cars, but with pickups in general, due to the peculiarities of advertising and marketing of TMC.

This fact plus the strong convictions of the employees of the brand development and promotion group still inclined the company’s management, namely Eiji Toyoda, to make their final choice in favor of the new name.

In 1986, the Saatchi & Saatchi Advertising Agency, which had long served Toyota, formed a special division called Team One, whose main function was to create and develop a new premium brand for Toyota. At Team One’s request, Lippincott & Margulies formed a list of 219 names, of which the new brand name was to be chosen.

The name Alexis turned out to be the most preferable option in the end, but due to strong associations with Alexis Carrington, the character of the popular series “Dynasty” in the 1980s, it was decided to transform the name into Lexus. The origin of the name Lexus often refers to a combination of the words “luxury” (luxury) and “elegance” (elegance).

According to another theory, Lexus is an acronym for “luxury to U.S.”.

However, Team One argued that the Lexus brand name has no special meaning and that the word Lexus simply conveys the image of luxury and technology well.

LEXUS LX570 2015 SPORT (Unlocked)

LEXUS LX570 2015 SPORT By:me {INSTALLATION} gtav\mods\x64e\levels\gta5\vehicler.rpf\gresley_yft ------------------------------------------------------------------------------------------------------------------------- Add some details HQ Interior Operation dashboard right player Put your hands on the steering wheel All ...

Read more

2021 Lexus LS 500

説明: レクサスラインナップのフラッグシップとして、2021 LSセダンはブランドの豪華さと洗練の基準を設定しますが、それはいくつかの重要な分野で失望しています。 エントリーレベルのパワートレインは、スムーズに動作するツインターボV-6ですが、V-8のパンチの効いたものには欠けています。 アップグレードパワートレインはハイブリッドセットアップであり、この高尚なカテゴリーの車には十分に洗練されていません。 キャビンのトリミングは一流ですが、LSは乗客に快適さと洗練の両方を提供します。 運転手はLSの運転態度を少しスヌーズに感じるかもしれませんが、乗り心地は快適で、インテリアは静かです。 アウディA8、BMW 7シリーズ、メルセデスベンツSクラスなどの主要なライバルは、快適性、豪華さ、スポーツのバランスをとっていますが、LSの弱点を浮き彫りにするだけです。 Description: As the flagship of the Lexus lineup, the 2021 LS sedan sets the standard of ...

Read more
Page 1 of 26 1 2 26